Personal Financial Advisors
Career, Salary and Education Information
What They Do: Personal financial advisors provide advice to help individuals manage their finances and plan for their financial future.
Work Environment: Most personal financial advisors work in the finance and insurance industry or are self-employed. They typically work full time and may meet with clients in the evenings or on weekends.
How to Become One: Personal financial advisors typically need a bachelor’s degree. A master’s degree and certification can improve one’s chances for advancement in the occupation.
Salary: The median annual wage for personal financial advisors was $105,070 in May 2025.
Job Outlook: Employment of personal financial advisors is projected to show little or no change from 2025 to 2035.
Related Careers: Compare the job duties, education, job growth, and pay of personal financial advisors with similar occupations.
Following is everything you need to know about a career as a personal financial advisor with lots of details. As a first step, take a look at some of the following jobs, which are real jobs with real employers. You will be able to see the very real job career requirements for employers who are actively hiring. The link will open in a new tab so that you can come back to this page to continue reading about the career:
Top 3 Personal Financial Advisor Jobs
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Operations Analyst
- Keurig Dr Pepper
- Dallas,TX
Job Overview: Inventory Operations Analyst – BSO & Inventory Performance This position will be based in the Frisco/DFW area with a hybrid schedule of 3...
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Client Relationship Manager - Training Provided
- Ramos Agencies
- Dallas,TX
At the Ramos Agencies, we proudly represent one of the fastest-growing companies in the financial services industry, specializing in the worksite benefits market. We are on a mission to build and develop the next generation of leaders as we expand...
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Regional Trust Manager
- Kestra Financial
- Dallas,TX
Lead with Purpose. Partner with Impact. Manage all activities as well as a staff in a personal trust office setting. Provides account administration for a small book of business to ensure client satisfaction both Trust and Financial...
What Personal Financial Advisors Do[About this section] [To Top]
Personal financial advisors provide advice on investments, insurance, mortgages, college savings, estate planning, taxes, and retirement to help individuals manage their finances.
Duties of Personal Financial Advisors
Personal financial advisors typically do the following:
- Meet with clients in person to discuss their financial goals
- Explain the types of financial services they provide to potential clients
- Educate clients and answer questions about investment options and potential risks
- Recommend investments to clients or select investments on their behalf
- Help clients plan for specific circumstances, such as education expenses or retirement
- Monitor clients' accounts and determine if changes are needed to improve financial performance or to accommodate life changes, such as getting married or having children
- Research investment opportunities
Personal financial advisors assess the financial needs of individuals and help them with decisions on investments (such as stocks and bonds), tax laws, and insurance. Advisors help clients plan for short- and long-term goals, such as meeting education expenses and saving for retirement through investments. They invest clients' money based on the clients' decisions. Many advisors also provide tax advice or sell insurance.
Although most planners offer advice on a wide range of topics, some specialize in areas such as retirement or risk management (evaluating how willing the investor is to take chances and adjusting investments accordingly).
Many personal financial advisors spend a lot of time marketing their services, and they meet potential clients by giving seminars or participating in business and social networking. Networking is the process of meeting and exchanging information with people, or groups of people, who have similar interests.
After financial advisors have invested funds for a client, they and the client receive regular investment reports. Advisors monitor the client's investments and usually meet with each client at least once a year to update the client on potential investments and to adjust the financial plan based on the client's circumstances or because investment options may have changed.
Many personal financial advisors are licensed to directly buy and sell financial products, such as stocks, bonds, annuities, and insurance. Depending on the agreement they have with their clients, personal financial advisors may have the client's permission to make decisions about buying and selling stocks and bonds.
Private bankers or wealth managers are personal financial advisors who work for people who have a lot of money to invest. These clients are similar to institutional investors (commonly, companies or organizations), and they approach investing differently than the general public does. Private bankers manage a collection of investments, called a portfolio, for these clients by using the resources of the bank, including teams of financial analysts, accountants, and other professionals.
Work Environment for Personal Financial Advisors[About this section] [To Top]
Personal financial advisors hold about 330,300 jobs. The largest employers of personal financial advisors are as follows:
| Securities, commodity contracts, and other financial investments and related activities | 59% |
| Self-employed workers | 19% |
| Credit intermediation and related activities | 15% |
| Insurance carriers and related activities | 3% |
| Management of companies and enterprises | 1% |
Personal financial advisors typically work in offices. Some also travel to attend conferences, teach finance seminars in the evening, and attend networking events to bring in more clients.
Personal Financial Advisor Work Schedules
Most personal financial advisors work full time and some work more than 40 hours per week. They often go to meetings on evenings and weekends to meet with prospective or existing clients.
How to Become a Personal Financial Advisor[About this section] [To Top]
Get the education you need: Find schools for Personal Financial Advisors near you!
Personal financial advisors typically need a bachelor's degree. A master's degree and certification can improve one's chances for advancement in the occupation.
Education for Personal Financial Advisors
Personal financial advisors typically need a bachelor's degree. Although employers usually do not require personal financial advisors to have completed a specific course of study, a degree in finance, economics, accounting, business, mathematics, or law is good preparation for this occupation. Courses in investments, taxes, estate planning, and risk management are also helpful. Programs in financial planning are becoming more available in colleges and universities.
Personal Financial Advisor Training
Once they are hired, personal financial advisors often enter an on-the-job training period. During this time, new advisors work under the supervision of senior advisors and learn how to perform their duties, including building a client network and developing investment portfolios. This training usually lasts for more than a year.
Licenses, Certifications, and Registrations for Personal Financial Advisors
Personal financial advisors who directly buy or sell stocks, bonds, or insurance policies, or who provide specific investment advice, need a combination of licenses that varies with the products they sell. In addition to being required to have those licenses, advisors in smaller firms that manage clients' investments must be registered with state regulators and those in larger firms must be registered with the Securities and Exchange Commission. Personal financial advisors who choose to sell insurance need licenses issued by state boards. Information on state licensing board requirements for registered investment advisors is available from the North American Securities Administrators Association.
Certifications can enhance a personal financial advisor's reputation and can help bring in new clients. The Certified Financial Planner Board of Standards offers the Certified Financial Planner (CFP) certification. For this certification, advisors must have a bachelor's degree, complete at least 3 years of relevant work experience, pass an exam, and agree to adhere to a code of ethics. The CFP exam covers the general principles of financial planning, insurance planning, risk management, employee benefits planning, income taxes and retirement planning, investment and real estate planning, debt management, planning liability, emergency fund reserves, and statistical modeling.
Advancement for Personal Financial Advisors
A master's degree in an area such as finance or business administration can improve a personal financial advisor's chances of moving into a management position and attracting new clients.
Important Qualities for Personal Financial Advisors
Analytical skills. In determining an investment portfolio for a client, personal financial advisors must be able to take into account a range of information, including economic trends, regulatory changes, and the client's comfort with risky decisions.
Interpersonal skills. A major part of a personal financial advisor's job is making clients feel comfortable. Advisors must establish trust with clients and respond well to their questions and concerns.
Math skills. Personal financial advisors should be good at mathematics because they constantly work with numbers. They determine the amount invested, how that amount has grown or decreased over time, and how a portfolio is distributed among different investments.
Sales skills. To expand their base of clients, personal financial advisors must be convincing and persistent in selling their services.
Speaking skills. Personal financial advisors interact with clients every day. They must explain complex financial concepts in understandable language.
Personal Financial Advisor Salaries[About this section] [More salary/earnings info] [To Top]
Salary and job outlook data updated October 2026 from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook (May 2025 wages, 2025-35 employment projections).
The median annual wage for personal financial advisors was $105,070 in May 2025. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $50,190, and the highest 10 percent earned more than $357,020.
In May 2025, the median annual wages for personal financial advisors in the top industries in which they worked were as follows:
| Securities, commodity contracts, and other financial investments and related activities | $120,870 |
| Professional, scientific, and technical services | $99,320 |
| Credit intermediation and related activities | $96,010 |
| Insurance carriers and related activities | $84,500 |
Personal financial advisors who work for financial services firms are often paid a salary plus bonuses. Commissions, incentive pay, and production bonuses are included in the wage data here; nonproduction bonuses are not included.
Advisors who work for financial investment firms or financial planning firms or who are self-employed earn money for their services in one of two ways. They either charge a flat fee or earn commissions for the financial products that they sell.
Most personal financial advisors work full time, and some work more than 40 hours per week. They also may go to meetings on evenings and weekends to meet with existing clients or to try to bring in new ones.
Job Outlook for Personal Financial Advisors[About this section] [To Top]
Employment of personal financial advisors is projected to show little or no change from 2025 to 2035.
Despite limited employment growth, about 17,100 openings for personal financial advisors are projected each year, on average, over the decade. Most of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Employment
Personal financial advisors are expected to be needed to help clients make informed financial decisions throughout all stages of life. As large numbers of baby boomers continue to retire, they are likely to seek planning advice from personal financial advisors. At the same time, many younger clients may seek financial planning services as their incomes grow or they inherit assets from aging parents.
The availability of artificial intelligence (AI) tools for financial advice may moderate demand for personal financial advisors. However, many consumers are expected to continue to rely on human advisors for more complex and specialized investment advice.
| Occupational Title | Employment, 2025 | Projected Employment, 2035 | Change, 2025-35 | |
|---|---|---|---|---|
| Percent | Numeric | |||
| Personal financial advisors | 299,400 | 303,500 | 1 | 4,100 |
More Personal Financial Advisor Information[About this section] [To Top]
For more information about personal financial advisors, visit
Financial Industry Regulatory Authority (FINRA)
North American Securities Administrators Association
U.S. Securities and Exchange Commission (SEC)
A portion of the information on this page is used by permission of the U.S. Department of Labor.